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Mobile First Index: What You Need to Know

Google has already begun the mobile first index journey. If this is a new term to you, note that the new index will give priority to the mobile version of websites for ranking signals after which your desktop version will follow in the event that you don’t have a mobile version. This move was rather not surprising in light of the fact that majority of Google users now incline towards performing searches on mobile devices as compared to desktops. This essentially means that your roofing website will be lagging behind if it was to overlook the new algorithm. Keep in mind that even if many of your clients never search for your roofing company using mobile devices, you can’t afford to disregard mobile first index for the reason that it will now be part of good SEO practices. Talked about here are recommendations that will make sure you make the needed changes to your website.

Truth be told, one of the things that users expect when online is for a website to load in the shortest time possible. Ensuring that your website is able to offer this is good in terms of mobile ranking and there are a number of things you can do to achieve this. Optimizing images to smaller sizes is advised reason being large one do slow down sites. Removal of unnecessary characters without changing functionality of the source code also helps in making loading quicker. Another thing that you can take advantage of is browser caching in light of the fact that it does store your website’s resourceful files that play a major role in quickening the experience. Redirects also need to be reduced for the reason that they at times need the website to reload and thus slowing the entire experience.

Blocking of elements such as JavaScript on mobile devices in the past was helpful since they used to cause drag. Things have however changed with the advent of the smartphone that is now equipped to handle such. Blocking of JavaScript among others has now become a thing of the past considering that the market now has smartphones that accommodate such easily as a duck takes to water. Bear in mind that smartphone Googlebots can process the images as well as categorize them meaning it would be advantageous if they were included.

The importance of lead generation cannot be overemphasized but pop-ups unfortunately stand in the way. The frustration that pop-ups place on your user is immense and this causes decreased rankings due to high bounce rate. Getting rid of them would thus be a good thing to do.

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